Some great points to help explain social media’s impact on SEO from Marketing Sherpa’s 2010 Social Media Marketing Benchmark Report.
George Assimakopoulos
CEO & Principal Manager
Two months ago, I purchased Marketing Sherpa’s 2010 Social Media Marketing Benchmark Report. But after receiving it, I must admit that I’ve procrastinated a bit and have not given it the attention it really deserves. That said, I am so glad that other members of my team didn’t follow my example – and have actually read the benchmark report cover-to-cover.
My social media practice lead (Andrew Bates) recently shared with me some points that he read in the report that resonated well with me. As an online marketing consultant, I am constantly asked if social media truly impacts SEO rankings – or is that a myth. Believe me, I have explained and re-explained to clients how social media is a MUST-have for any SEO engagement. But the following two points from the benchmark report serve as a testament to why:
POINT #1: 69% of marketers using social media score its effectiveness at improving search engine rankings at three or higher on a scale of one-to-five, according to Marketing Sherpa’s 2010 Social Media Marketing Benchmark Report
POINT#2: Marketers also are successfully using social media for targeted search goals including:
- Improving search rankings — 91%
- Increasing traffic from targeted keywords — 90%
- Expanding content shown in universal search results — 89%
- Improving the ROI from search programs — 80%
- Generating more qualified leads — 78%
The report goes on to include five SEO social media trends to guide an integrated approach:
- Trend #1. A solid social strategy must come first
- Trend #2. Search engines are increasingly indexing social content
- Trend #3. Social media builds inbound links
- Trend #4. Search and social data complement each other
- Trend #5. On-site social media is a powerful content generator
In short, Marketing Sherpa’s 2010 Social Media Marketing Benchmark Report is a MUST READ for anyone targeting online social media as part any integrated marketing approach. And since I’ve already spent good-money to buy the report, it looks like I’ve just lined-up my reading-homework for this week.
To learn more about this benchmark report – CLICK HERE.
Tags: Marketing Sherpa, seo best practices, Social Media, Social Media Marketing, social media tactics, successful seo
Social interactions and media sharing amongst social network participants create the kind of content that can improve a brand’s visibility within search results through profiles, videos, blog posts, or other media.
The question is, is Twitter a passing fad or becoming another information alert? I know of nobody who bothers with purile bland tweets from celebs anymore, “so last season darling”. Where it does seem to have found a place is as a new form of the ticker tape. Short text information instantly. But that’s a sad reflection of the instant society we live in where we think we need everything now. The other question, what kind of of person subscribes to a tweet from a brand? Get a life!! I think we have all fallen for the fad of the moment and dare not see the truth.