INSIGHT blogArchive: January 2008

Archive for January, 2008

Google Goes To Washington

18
January
2008

Big “G” has opened offices in Washington, DC to lead lobbying efforts supporting Net Neutrality, Internet Copyrights, and to help protect Intermediary Liabilities.

George Assimakopoulos
Principal Manager

It seems that policymaking and regulatory activity in Washington, D.C. affect Google and their users more every day. So Google has opened up shop 3 blocks away from The White House. As Google will admit – it’s important to be involved in the policy process and contribute to the debates that eventually impact our life on the Internet.  I had the pleasure of visiting Google’s new DC headquarters today. 

Along with the standard perks of a full-service subsidized dining cafeteria, very-cool work spaces, and game rooms that would entice even the most extreme geeks to chill-out, Google-DC has made it very clear what their mission is:

"To defend the Internet as a free and open platform for information, communication and innovation."

Trust me…this is not a freedom-march on DC.  Rather, Google has a legitimate purpose for setting up offices in our nation’s capitol.  Google is engaged in policy debates over privacy and spyware, trademark dilution, patent law reform, voice-over-Internet-protocol (VOIP) regulation, and more. Being a global company, Google must maintain their presence closely to lawmakers and decision groups to protect their company’s assets – and the interests of every Googler out there, (dont deny it…you know you are!).

To learn more about Google’s new DC office and mission – keep an eye on Google’s Blog.

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Social Network Marketing: Ad Spending and Usage

16
January
2008

The amount of money spent on social network advertising is expected to continue to increase as the popularity of social networks also continues to rise.

By Ryan Moss
Research Analyst

eMarketer has released a "Social Network Marketing" report in which it predicted that spending on social network advertising in the United States would increase from $920 million in 2007 to $1.6 billion in 2008. The increase in spending directly relates to the rise in popularity of social networks. According to the report, currently 37% of United States adult Internet users, and 70% of teens who use the Internet participate in some form of social networking every month. Those percentages are believed to steadily increase to the point where 50% of adults and 84% of teens will engage in social networking monthly by 2011.

The United States isn’t the only country where social network advertising spending is increasing. As seen in the chart below, eMarketer estimates that by 2011 over $4 billion will be spent worldwide on social network advertising.

Worldwide Online Social Network Advertising Spending 2006-2011 eMarketer

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E-mail Marketing Spending Will Continue To Rise

14
January
2008

Study predicts e-mail marketing spending will increase from $1.2 billion in 2007 to $2.1 billion in 2012.

By Ryan Moss
Research Analyst

Recently, JupiterResearch, a leading authority on the impact of the Internet and emerging consumer technologies on business,  released a study in which it projected that e-mail marketing spending will increase from $1.2 billion in 2007 to $2.1 billion in 2012. The amount of money spent on retention email marketing is expected to more than double during that time as well and should account for over half of the total spent on e-mail marketing by 2012. It is also expected that acquisition e-mail marketing will also grow but at a lot slower rate, with a main focus on sponsorship.

The report also discusses the future of spam. It is thought that the amount of spam e-mail will continue to rise, but the number of messages that reach individuals will remain about the same. This will be made possible be more effective spam blockers.

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2008 Online Spending Forecasts Look Great for B2B

3
January
2008

Most business-to-business (B2B) marketers plan to increase their 2008 marketing budgets – but 79% of them plan to increase their online marketing budgets, according to BtoB magazine’s “2008 Marketing Priorities and Plans”? study.

George Assimakopoulos
Principal Manager

BtoB’s previous survey (2006) had found that nearly 76% of marketers planned to increase their online budgets in 2007. Here are some other key findings from BtoB’s survey this year:

  • Some 62% of B2B marketers said their primary goal in 2008 would be customer acquisition, 19% cited brand awareness and nearly 12% pointed to customer retention.
  • Online will constitute more than one-third (nearly 34%) of marketing budgets in 2008, B2B marketers said; that’s up from the nearly 27% cited for 2007.
  • Online areas that marketers plan to increase next year are website development (74% of marketers said so); email (70%); search engine marketing (64%); video (40%); webcasting (39%); banners (36%); sponsorships (30%); and social media (26%).
  • Rating ad agency partners’ willingness and ability to adapt programs according to marketing goals, 54% of B2B marketers said “OK” and 41% said “excellent.”
  • Rating trade-media partners’ willingness and ability to tailor programs to fit marketing goals, nearly 66% said “OK” and 28% said “excellent.”
  • Nearly 20% of B2B marketers say they are using social media as part of the marketing mix: Among them, 40% use them for customer feedback, 31% for market research, 29% for advertising, 27% as a sales channel.

To read BtoB’s Outlook 2008 report for online marketing – CLICK HERE.

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