My friend Eric Rardin of Care2Network recently contributed to a guide to year-end online fundraising tactics. He offers a Top 10 list of “things to do” which I felt were very timely for this season.

George Assimakopoulos

Principal

It’s November – crunch time for nonprofit fundraisers looking to cash in on some of the Yuletide cheer of the giving season.  Here are some Top 10 Tips to better managing your year-end fundraising campaigns online.  These tips were pulled from "The Procrastinator’s Guide to Year-End Fundraising" and is a must-read on how to raise funds and donations online.  Thank you to Care2’s Eric Rardin and Heather Holdridge for preparing this guide.

TEN Steps To Better Fundraising Online:

1. Inspire your donors every day 

2. Blaze trails to your donate page

3. Optimize your donate form

4. Test drive your online donation process

5. Create a “Why Donate” page

6. Thank your donor at least three times.

7. Provide for a warm welcome

8. Launch a two-pronged cultivation plan

9. Measure and Test

10. Avoid procrastinating next year!